Creative Director & Portfolio Artist
Creative Director & Portfolio Artist
With over two decades of experience this young, enthusiastic stylist has a flare for hair and a passion for education. Shawn began his career at the Vidal Sassoon Academy, where he trained in London, England and California. He then was employed by the company in Yorkville, Toronto for several years. Shawn then went on to become an Education Director for world renowned, John Donato, where he trained over 100 stylists and became a session stylist, styling hair for commercials such as Pantene. Now he is the proud owner of a multi-award winning salon in Barrie, Ontario. By the time he reached 28 years old, Shawn had already been presented with the “The Spirit of Professionalism” and “Achievement” award by the City of Barrie. He has ‘won’ the Creative Cut & Colour Competition, and has been “Canadian Hairstylist of the year” nominee and finalist several times.
His most rewarding achievement, is that he recently was “Portfolio Artist for L’Oréal Professional”, one of 25 in all of Canada. Shawn held this position for 7 years. Now, Shawn travels the country, educating other stylists and teaching seminars for Wella Professionals. Shawn’s main focus is to service and educate his clients.
Creative Director & Portfolio Artist
As co-owner of i.d. Studio, in Barrie, Ontario, Eric Guerin is a force to be reckoned with. His passion and pursuit for the perfect cut every time has made him a known commodity. The secret is out… the big city has lost a true pro to Ontario’s North Country. Eric is intense about his profession. His world-class training with Vidal Sassoon epitomizes the art of cutting with technical precision and a flair for style. Eric’s extensive experience includes styling hair for Canada’s biggest designers and creating their trends for spring summer and fall winter collections; styling for Fashion Cares, magazine photo shoots and working on television commercials for international hair care lines.
A recognized leader in the industry, Eric operates on a high level. He has done platform work for Schwarzkopf and Wella in creating seasonal trends. He placed 1st in Ontario for L’Oréal Colour trophy, he was a finalist in Contessa, won outstanding achievement in the beauty industry and was voted Barrie’s favourite hairdresser two years in a row! Eric is constantly learning the latest techniques in colour and cutting and brings new ideas to the area and most importantly to his clients. An educator and a trend setter, Eric has a true understanding of the importance of cutting and colour…his work never failing to turn heads.
Kristin is the heart of I.D. Salon and has been our front line coordinator for the past twelve years. From the point of the initial call, Kristin ensures that everyone she encounters receives a friendly welcome and feels right at home. A caring individual by nature, she gets to know each one of our valued guests by name. With genuine warmth in all that she does, Kristin’s superb customer service and values are what the I.D. Salon philosophy is all about.
Laura sees every client as an individual work of art! Her bubbly, friendly and trustworthy nature are truly valued by her loyal clientele. With 14 years as a colour specialist and advanced colour training with L’Oreal Professional and Wella, Laura is a coveted member of the I.D. team. Her studies have taken her from Los Angeles to Toronto and back to Barrie. A true perfectionist, she has mastered highlights and lowlights and is inspired by natural beauty, colour blending and earth tones. She was a semi-finalist for the Canadian Hairdresser Mirror Awards in 2009 and in that same year a finalist at the Contessa’s Make Over Colourist Of The Year’, top 10 in Canada!
Taunya has found her passion in colour! With 6 years of experience in colouring, custom blending and colour corrections, she has certainly seen it all! A true visionary, Taunya loves to be ‘in the know’ about colour trends and sharpens her skills with courses at Vidal Sassoon. Her current love is the balayage application! She is a valued educator for up and coming talent, and her in-depth knowledge of the colour industry, combined with her outgoing and animated style, are a wonderful asset to the I.D. team!
Confident and outgoing, Barb makes everyone feel part of the I.D. family. A senior stylist with 13 years of cutting and colouring experience, Barb’s witty personality is contagious and keeps her colleagues and clients smiling! She strives to stay at the forefront of her field, with inspiration coming from Sassoon, Toni & Guy and Rush London. Barb completed her ‘Wella Master Colorist Certificate’ at Vidal Sassoon and uses beautiful hair techniques from her Schwarzkopf ‘updo’ classes. Barb was part of the national finals for Salon and Canadian Hairdresser and placed 1st, 3 times at our local competition, Hairpalooza.
Bobbi Jo Eadie
With a genuine love for all things nature, Bobbi-Jo is a senior stylist with 12 years experience in the beauty industry. Inspired by the simplicity of natural tones, she has undergone intensive training with Aveda, and Wella colour. Bobbi-Jo’s easy and outgoing personality, mixed with her natural flare for beautiful hair, makes her a true talent in transforming an individual’s look while bringing the creative process to life!
The I.D. team would not be complete without our firecracker, Katie! With her impeccable 4 years of I.D. service, Katie developed her talent at the Aveda Academy in Vancouver and Georgian College. She received her Wella Master Colourist Certificate and specializes in updos, blow drys, braiding, creative balayage and ombre colouring techniques. As a senior stylist, she takes pride in cutting and colouring, and making the ordinary extraordinary! If you are looking for an amazing blow out for a night on the town, Katie is your girl for the job!
I.D.‘s British trained Nicky has 9 years experience in creative cutting, styling and attention to detail! Nicky’s specialties include fashion cuts, modern cuts, men’s cuts and special occasion hair. Nicky enjoys listening to her clients and understanding their individual needs, and loves having unlimited creativity! Nicky has won several awards for hair cutting and design including; 1st place regional winner of New Talent North East, 3rd place for the New Talent Nationals Finals, and 1st place in Hairpalooza Men’s Cutting and Styling. Nicky’s extensive training in London, Manchester and Toronto, fuel her desire to build her client’s confidence while giving them a one-of-a-kind look.
Described as fun and easy going, Kathleen can be found providing styling tips and sharing product knowledge with her clients, so that they can recreate the same look at home. With a love of curly hair, she keeps strands looking their absolute best with a little TLC and her infectious personality! Kathleen has enjoyed 8 years in hair design as a colourist and stylist. She has trained under the acclaimed L’Oréal and Wella programs and has taken courses in updos. Her fun loving and easy spirit are what clients love about this red haired darling
Shannon is a fantastic addition to the I.D. team. She studied at Marvel Beauty School, and specializes in cutting and colouring. With 3 years in the industry, she is making her mark as a sought after junior stylist. Certified in ‘fusion extensions’, she is making waves, placing in the top five at Hairpalooza Young Talent Competition, 2015. Shannon is friendly, high energy and creative and is ready to transform your hair from blah to oh ya!